Gail Schoenberg – CEO/Founder
Gail Schoenberg has dedicated more than fifteen years of her public relations career to the successful representation of highly acclaimed chefs, top restaurants, luxury travel destinations, and gourmet food and beverage products.
Her comprehensive, intuitive understanding of clients’ methods and goals; her creative approach to maximizing client exposure; and her longstanding relationships with local and national consumer and trade media, combined with her inventive and effective marketing strategies, have established GSPR as a major force in the marketing, PR consulting, branding, concept development, social media and media relations industries.
GSPR’s client philosophy is simply to collaborate as a marketing partner, with continual communication and interaction from project inception to execution. The ultimate objective is to help build a business by delivering a clear and compelling message to the target audience. The public relations/marketing strategy is always built on thorough consideration and analysis of all aspects of a project, including chef, location, and menu, and available media, taste trends and demographics.
Prior to founding GSPR, Gail spent six years as a senior account executive at another leading public relations firm specializing in the hospitality/ restaurant industry. Hailing from Ohio, Gail holds a BFA in Jewelry Design with a minor in Business from Kent State University. She enjoys watching movies, going to see live music and making people laugh in her free time.
Rich Eldert – Senior Account Director
Rich Eldert has been a member of Gail PR’s support staff since its founding, and has been a full-time team member for almost 10 years. Prior to joining Gail PR, he enjoyed a 20+ year career in direct marketing before joining the staff of Gail PR, working at Saatchi & Saatchi, Doubleday Book Clubs, Lake Group Media and Plattform Advertising, specializing in media research and planning for a vast variety of consumer and business-to-business clients. His media knowledge made him especially adept at identifying the most comprehensive and targeted media segments appropriate for Gail PR clients.
Rich holds a BA in English from Rowan University. As our primary staff writer, he combines his knowledge of focusing audiences across all media with intuitive communication skills, ensuring that all messaging created for Gail PR clients is straightforward, exciting and delivered efficiently.
Rich has been Gail PR’s point person for many of our New Jersey clients, from coordinating successful launches to managing long-term multi-year accounts. His specialties include beer, having worked closely with our brewery and biergarten clients, and leveraging media opportunities available to the business owners of color that we count as clients.
Rich has played drums since the age of 10. Like all good drummers, Rich is comfortable in a support position for clients, but isn’t afraid to make some noise on their behalf.
Greer Goldstein – Social Media Manager
Greer Goldstein is a social media manager and strategist who is passionate about working with brands to create innovative digital and social marketing strategies that capture attention and deliver results. She has experience working with clients in a variety of industries, including food and beverage, entertainment, music, media and fashion. Never one to turn away from a challenge, Greer thrives on the pace of a digital landscape that is evolving on a daily basis.
Greer also has extensive experience as a versatile copywriter who specializes in content marketing. She prides herself on her ability to adapt her voice to match a client’s brand message in order to engage their audience.
Prior to joining Gail PR, Greer spent more than 10 years at a New York City staffing firm where she was responsible for launching an off-premise event staffing division, and marketing its services to Manhattan-based caterers including Abigail Kirsch, Great Performances and Washington Street Caterers. She graduated with a BA in History from Tulane University in the great city of New Orleans, LA. When she takes a break from being the social voice of Gail PR clients, Greer is manager and strategist of her party of five in Woodcliff Lake, NJ.
Sara Clement – Graphic Designer
Sara Clement is a freelance graphic designer and illustrator who tackles creative challenges and uses visual communication to support each brand’s image. She first joined Gail PR as a high school intern in 2011l and reunited with the team in April 2019, after graduating from Montclair State University with a BFA in Animation & Illustration.
Sara uses the Adobe Creative Suite to design menus, advertisements, signage, and create clean layouts of press highlights across multiple formats and social media platforms. She stays up to date on social media trends to ensure optimal visual design for each format, helping clients stand out in news feeds and email newsletters. Sara also uses her experience as a freelance illustrator and 2D animator to create beautiful digital art assets and animated GIFs for GSPR and client social media.
Sara loves learning new techniques in the Adobe Creative Suite and is constantly expanding her knowledge and exploring different programs, working in 2D animation and video editing in her spare time. She is very passionate about Photoshop and vintage photo restoration and uses her photo editing skills to enhance clients’ photography for chef portraits, food, and venues.
In addition to her work at Gail PR, Sara founded her own freelance traditional illustration business, Inclement Illustrations, in 2018. She takes custom commissions and designs, prints, and sells her own line of fine art pieces and stationery. Sara primarily works in pen and ink on toned paper to create surrealist dark fantasy and horror art with a focus on narrative illustration, character design, and portraiture.
Lauren Fredericks – Website Developer
Lauren Fredericks is a creative designer and developer with over 15 years experience working with both local and global companies. Having been drawn to the overlap between design and development, her skills are broad from print design to UX and UI design, front end to back end development. She enjoys each aspect, values simple content structure, clean design patterns and thoughtful interactions. Her approach to website design is to create websites that strengthen company brands while ensuring the ease of use and simplicity for the end user through carefully crafted code and user-centric design.
